Get Imges Make Your Desktop BeautifulReal estate professionals are constantly faced with the problem of how to promote properties to keep their businesses stay ahead of the competition. With technology developing at a blistering pace, new digital marketing tools appear every year, which requires realtors to be flexible and quickly adjust to new marketing practices.
It goes without saying that the primary focus of real estate promotion is attractive visuals that help highlight the advantages of the listed properties. This is where 3D technology comes into play, making immersive visualizations such as VisEngine digital real estate animations the next big thing in real estate marketing. What is 3D video animation, and why is it so valuable for real estate businesses? Let’s take a closer look.
What is 3D animation?
In a nutshell, 3D animation is the process of placing objects and characters in a 3D space and manipulating them to create the illusion of motion. Although 3D animation was initially used in the video game and film industries, it is widely adopted across a range of other businesses today. In real estate, 3D walkthrough and fly-through animations are utilized to show architectural objects in detail for marketing purposes.
What is 3D animation?
1. 3D animations give a more detailed picture of a property
The first thing we would like to highlight is that digital animations provide a more detailed image and thus appear way more informative for prospective customers than photos and floor plans. A 3D walkthrough is comparable to an actual in-person property visit: the viewer can virtually walk around the place exploring each and every detail. Incredibly, a VR animation can include working kitchen appliances or wood cracking in the fireplace, making the entire experience even more realistic.
What is more impressive, 3D real estate animations enable businesses to showcase and market properties under construction or even at the design stage. Potential homebuyers receive the most accurate visualization of the future building, which greatly assists them in making an informed decision about purchasing a property. Without any doubt, this encourages stress-free and time-efficient collaboration between the agents and their clients.
2. A computer-generated animation is an excellent tool for highlighting property’s benefits
A 3D fly-through animation is your best choice if you strive to provide your potential clients with a dynamic presentation of the home’s best features. No matter if you want to focus the viewers’ attention on a neatly groomed neighborhood, high-grade window frames, or both, a CG video is everything you need. .
In addition, a 3D animation can illustrate transitions between different times of the day and seasons to present how the property will look in various settings. Just imagine: you can obtain a time-lapse animation showing the living room during the day through the night. Or let’s say a 3D video showcasing the home in the sunny summer weather, then surrounded with yellow-leaved trees with a smooth transition to a snow-covered scene with Christmas lights flashing in the windows. Absolutely amazing, isn’t it? And what about a soundtrack to add a unique vibe? Coupled up, video and music can create incredible experiences for the viewers, more informative and distinctive than thousands of words.
3. It increases your website traffic and cuts down the bounce rate
What do you need to make folks visit and stay on your website? The answer is the content that is able to grab users’ attention. Still images and text aren’t sufficient to satisfy a spoiled Internet user in 2021. You need something more delicious to appeal to your audience, and quality 3D animations will definitely cope with this task. With photorealistic CG walkthroughs, your website visitors won’t give up viewing your listings until they have seen all of them. It makes sense, doesn’t it? It would be irresponsible to waste this opportunity, so don’t hesitate to give eye-catching 3D animations a go.
4. It helps market early (and effectively)
CG animation is an excellent tool for marketing properties that are still under construction. 3D real estate videos allow agents to present the expected result in detail, photoreal quality, and motion. High precision of 3D animations along with the immersive experience they offer, enable viewers to get a complete understanding of the future design, which can become a decisive factor in the buyer’s final decision on sealing the deal with the realtor. You can get a quality 3D video no matter which phase the project development is in, even if the concept currently exists only in the drawings. To create a 3D real estate animation of a building that doesn’t exist, everything you need is to get in touch with a professional 3D animation studio and provide them with a design brief.
5. 3D videos help to boost social media engagement
Today, successful digital marketing cannot exist without building a strong social media presence. Again, to attract an audience to your social media pages, you need quality, engaging content. Did you know that videos are the most popular type of content across social networking sites? Animated 3D videos also count, without any doubt. By including virtual reality animations of your offers, you are sure to receive more views and likes than with just photos. As a bonus, adding animated CGI to your social media pages is an excellent tool for increasing your brand awareness since video content remains the most shared type.
o sum up
All in all, now you are familiar with five reasons why successful realtors choose 3D animation to strengthen their digital marketing efforts. Apparently, this type of content focuses on all aspects that prospective real estate buyers may be interested in. 3D animated walkthroughs are incredibly informative and appealing. What is more, 3D animation for real estate can attract a great number of leads for agents who work with unfinished projects. With quality 3D animation, potential buyers have an opportunity to experience the look of their future home and see it in a variety of settings. It is safe to say that 3D animations make excellent marketing material.